Learn about my career journey
Information related to my work experience and projects.
ANANTHARAM SHANMUGAM – WORK EXPERIENCE
Growth-focused digital marketing leader with 9 years in Digital marketing management, 4 years expertise in quality process and operations management and 5 years in Creative Services field.
Experienced B2B & B2C digital marketing professional with more than 10 years’ expertise in digital marketing, project bidding, affiliate marketing, online media planning, creative digital services, operations and project management.
Adept in marketing Product and services digitally. Positioning brands & their customer engagement strategies online. Deep understanding of website building and marketing. Managing solutions driven teams with agile methodology.
2018
Tandem NZ Limited -
Digital Marketing Manager
Served as Digital marketing manager looking up all aspects of digital marketing activities for our clients and internal projects. Primary responsibilities included Strategic planning and digital roadmap creation. Project bidding proposal documentation. Team management, Content curation, Brand promotions, Social media promotions, client communications, workflow analysis and reporting.
2015
360 Creatives
Founder – Director
As the owner of 360 Creative Solutions I was responsible for all facets of the business from initial setup right through to operational activities. This covered planning strategy, product development, digital marketing, web design and development, customer service, social media campaign management for multiple clients, accounting… pretty much everything.
2015
2015
7colorgems.com
Founder – Director
Organized, founded and established proprietorship firm as well as retail outlet exclusively for precious gemstones, including all necessary paperwork, licenses, industry association memberships, ecommerce portal design/development, database planning, Digital marketing, on page & off page optimisation. Product catalogue management, photography studio, Email / SMS marketing, Live customer support & logistics and more.
2010
Gemstone Universe
Digital Media Consultant
My role at Gemstone universe was to head up all aspects of the Digital marketing from strategic planning, creative development of both above and below the line activities, full creative production across all channels and all digital marketing activity while managing a team of talented creative professionals to achieve their best under high pressure environments.
My role expanded over time to cover with e-commerce operations and inventory management. This opportunity fuelled the innovation of first of its kind methodology for photographing and producing videography of precious gemstones. Oversaw and managed backend operations.
2010
2008
Convate Consultancy Pvt. Ltd.
Quality Process Manager
Strategically defined and led operational processes for recruitment agency, P&L management structure, document management system, project management, recruiting activities and process audits.
2002
Enterprise Logic India Pvt. Ltd.
Web Designer / Project Manager / Operations Manager
Oversaw operations within business administration, operations and revenue generation, while serving as project manager for projects that included Job Shore, Nathan desai website design and development, web portal design for Service Corporation, BFW and Silver Software. Managed and led a team of designers and developers and successfully identified client requirements and coordinated the implementation process.
2002
1999
Crayons Multimedia Pvt. Ltd.
Graphic Designer / Web Designer
Responsible for developing graphical represtnations for web and multimedia projects that involved building NC and storyboard. Tasked with new client acquisition and coordination of ongoing projects while prepareing prototype webpage templates, designing web projects and preparing web architecture.
